Summary
Innovative and business-minded digital engagement strategist with two decades of global experience in award-winning Internet strategies, technology business development and integrated online marketing programs. Develop systematic approaches and metrics to brand building, digital product development, work-flow redesign, and organizational change management. Work collaboratively with corporate leadership and workforce members to develop, share and implement engaging strategies, tools and approaches to bring “talk” closer to “tech.”
Specialties
Accomplished in creating and leading:
- Brand development and online distribution
- Technology adoption for Internet, mobile and interactive spaces
- Global user experience design and information architecture
- Enterprise content management system design, implementation and web development
- Search engine marketing and optimization
- Social media strategy and organizational policy/practices
Skills
- Information Architecture
- Experience Design
- Interactive Experiences
- Search Advertising
- Strategic Partnership Management
- Process Alignment
- Online Marketing
- Conversion Optimization
- Social Media
- SEM
- Digital Strategy
- SEO
- Brand Development
- Mobile
- Enterprise Content Management
- Web Analytics
- Social Media Marketing
- Digital Marketing
- Page1
- Google Analytics
- E-commerce
Products and Innovations
Just a sample of my portfolio... Click on the images for a larger view. Feel welcome to contact me for details.
Honors and awards
- 2011 Web Health Awards - Eight national website winners
- Aster Awards 2011 - Integrated marketing campaign
- 2010 eHealthcare Leadership Awards (3)
- 2009 eHealthcare Leadership Awards (several, 1 for mobile)
- 2007 Apex Communications Award for Beyond Medicine publication and Web site
- 2006 4 Telly Awards for Inova Health System - Marketing Division Commercials
- 2000 Bryant College Alumni Leadership Award
- 2000 3 Telly Awards for TV Series, Technogenesis
- 1996 AT&T Overachievers Sales Circle
- 1996 AT&T Rising Star National Award
- 1995 American Marketing Association - National Marketing Competition Winner
